Feb 3, 2008
Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we should be celebrated and embraced by corporations, but I worry when Consumers start trying to sell stuff related to the brand and how the companies are reacting. It's all live and off the top of my brain from a CarCast. I also dish a little on Apple, the MacBook Air and include my thoughts on Microsoft and their move at Yahoo! Oh, we also talk about must-have Marketing books. Enjoy this conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #89 - Host: Mitch Joel.
- Running time: 40:31.
- Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
- Please send in questions, comments, suggestions - mitch@twistimage.com.
- Hello from Beautiful Montreal.
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- Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada.
- Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment.
- Power Within Halifax - February 26th, 2007 featuring:
- Anthony Robbins.
- Mike Lipkin.
- Loretta LaRoche
- $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph.
- Microsoft and Yahoo! - I don't think they are going after Google... but that's just me.
- What’s on your bookshelf?
- Join The Conversation – Joseph Jaffe.
- Public Speaking For Success – Dale Carnegie.
- The Secret Language of Business – Kevin Hogan.
- The Black Swan - Nassim Nicholas Taleb.
- PodCamp Toronto – February 23rd – 24th – Ryerson University.
- CarCast – Who Owns The Brand? Do you really think Bloggers do?
- Audio Comment - Derrick Kwa - Sui Generis.
- Six Points of Separation – Six Marketing Books You Should Own:
- 1. The Cluetrain Manifesto - The End of Business as Usual by Christopher Locke - Rick Levine - Doc Searls and David Weinberger.
- 2. Life After the 30-Second Spot - Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe.
- 3. Purple Cow - Transform Your Business by Being Remarkable by Seth Godin.
- 4. Re-imagine - Business Excellence in a Disruptive Age by Tom Peters.
- 5. Waiting For Your Cat to Bark? - Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg.
- 6. Presentation Zen – Garr Reynolds.
- Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash.
- Bubble – ‘Deadender’.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #89 - Host: Mitch Joel.
Tags: accident hash advertising anthony robbins apple black swan blog blogging bryan eisenberg bubble business cc chapman christopher locke cluetrain manifesto dale carnegie david weinberger deepak chopra derrick kwa digital marketing doc searls facebook foreword thinking garr reynolds google itunes jeffrey eisenberg join the conversation joseph jaffe kevin hogan life after the 30-second spot loretta laroche macbook air managing the gray marketing microsoft mike lipkin motivational books nassim nicholas taleb online social network podcamp toronto podcast podcasting power within presentation zen purple cow re-imagine rick levine ryerson university seth godin six pixels of separation social media marketing sui generis tom peters twist image waiting for your cat to bark yahoo