Sep 7, 2014
Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her just-released book, Everybody Writes. If you're going to be writing anything (from a tweet or blog post to a book of your own), this is the book you want to read, study and leave right next to whatever it is that you will be typing on. If you lead marketing teams, you're going to want to pick up a few copy for those who are responsible for the words as well. Prior to Everybody Writes, she co-authored (with C.C. Chapman), Content Rules. She's also a columnist for Entrepreneur Magazine, and a very passionate person about the power and importance of content and words. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel.
Tags: advertising podcast ann handley blog blogging brand business book business podcast cc chapman clickz content marketing content rules david usher digital marketing entrepreneur magazine everybody writes facebook google itunes marketing podcast marketing profs twitter