Dec 22, 2013
Welcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast. It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Most recently, he published Epic Content Marketing. Pulizzi is one of the true, experienced voices in the space and you will be amazed by the depth of this book. If you're looking at how to bulk up your content marketing strategy, or where to get started, his book and this chat is a great primer. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel.
Tags: advertising podcast blog blogging brand business book business podcast content marketing content marketing blog content marketing institute david usher digital marketing epic content marketing facebook get content get customers itunes joe pulizzi managing content marketing marketing blogger marketing podcast podcast podcasting social media socialtract twitter video podcast