Sep 22, 2013
Welcome to episode #376 of Six Pixels Of Separation - The Twist Image Podcast. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter). To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. Things continue to evolve and change. Each and every day, we see the importance of presentation skills increasing. Personally, I believe that the ability to present is core to an individual's success (from personal to professional development). Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won tons of industry awards and recognition. Today, he is a professor at Virginia Commonwealth University's Brandcenter, and a consultant to advertising agencies on how to win the pitch. If you're interested in bulking up on your pitching and presentation skills, you have come to the right place. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #376 - Host: Mitch Joel.
Tags: advertising podcast blog blogging brancenter brand business book business podcast david usher itunes marketing podcast persuasion skilles peter coughter podcast podcasting presentation skills siddall the art of the pitch