Apr 14, 2013
Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. If you haven't see the latest edition of Fast Company magazine (the print edition), it features an extended feature all about how Berger is teaching students (and, because of his latest book, us) how to make something go viral. What used to be an unknown is something that Jonah claims can be formulated and repeated. He's a fascinating individual and I think you will truly enjoy this conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel.
Tags: across the sound advertising podcast blog blogging brand business book contagious david usher digital marketing facebook fast company jonah berger university of pennsylvania wharton school