Jul 24, 2011
Welcome to episode #263 of Six Pixels Of Separation - The Twist Image Podcast. How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. None of the big online retailers of music would sell his music. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web programming, turned to page one and started to figure out - on his own - how to build a website and integrate it with a merchant account. This led to creation of CD Baby - which quickly grew to become the largest seller of independent music and artists in the world. In 2008, Sivers sold CD Baby for $22 million. Most recently, he released his first business book, Anything You Want, on Seth Godin's The Domino Project book publishing imprint. It's an amazing and candid look at what it takes to create a great company (and it's a powerful story for all Marketers to hear). This past week, I published the Blog post, Anything You Want, and some of the quote were culled from this chat with Sivers. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #263 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #263 - Host: Mitch Joel.
Tags: advertising anything you want awaken your superhero bite size edits blog blogging blue sky factory book oven cast of dads cc chapman cd baby chris brogan christopher s penn david usher derek sivers digital dads digital marketing facebook facebook group how to start a movement hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks seth godin six pixels of separation social media 101 social media marketing strategy ted talk the domino project trust agents twist image