May 15, 2011
Welcome to episode #253 of Six Pixels Of Separation - The Twist Image Podcast. The Marketing industry only has a handful of true innovation legends. Don Peppers is one of them. Along with his business partner, Martha Rogers, they invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Peppers & Rogers Group, to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. They're currently authoring their tenth business book, Extreme Trust (about the new dynamics of competition). My jaw nearly hit the floor a month back when Don left a comment on my Blog (it was one of those, "gee, maybe I should pay more attention to what I publish if thought-leaders like Don Peppers are reading me!"). I reached out to Don to see if he would have an appetite to come on to the show to discuss what he's working on and how the evolution of Customer Relationship Management has changed in our digital and social world. I'm thrilled and honored that he accepted my invitation. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #253 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #253 - Host: Mitch Joel.
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