Feb 27, 2011
Welcome to episode #242 of Six Pixels Of Separation - The Twist Image Podcast. What will it take for there to be true innovation in Marketing? It's not just a question that I kick around at the office, on the Blog or on this Podcast. It's something that Edward Boches grapples with daily. Edward is the Chief Innovation Officer for the advertising agency, Mullen. Mullen was recently celebrated as the #3 agency of the year of Ad Age's Agency A-List. Their work with clients like Zappos and Jet Blue has not only been innovative for it's traditional mass advertising, but because of how the agency works in a completely integrated fashion. Edward also has an amazing Blog called, Creativity Unbound. We first connected during a panel debate over on The Beancast and agreed that we should go toe-to-toe to discuss Marketing, innovation and the future of advertising. The time has come. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #242 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #242 - Host: Mitch Joel.
Tags: advertising advertising age agency a-list bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chief innovation officer chris brogan christopher s penn creativity unbound digital dads digital marketing edward boches facebook facebook group hugh mcguire in over your head itunes jet blue julien smith librivox managing the gray marketing marketing over coffee media hacks mullen new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter zappos