Jan 14, 2018
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #601 - Host: Mitch Joel. The Heath Brothers (Chip and Dan) write some of the most compelling business books that that world has ever read. To this day, Made To Stick remains a staple and masterclass in how a brand can (and should) tell a better story. From the massive success of that book to Switch (all about change) and then Decisive (all about how to make better choices)... their books are just so powerful. Most recently, I devoured their latest business book, The Power of Moments. Why do certain experiences have specific impact on our lives? How is it that an event that took place when we were a child could be a hardwired value set that we carry with us to this day? Is it all just chance and luck (nature) or is their an opportunity for us to create moments like this (nurture)? I had the pleasure of discussing this and much more with Dan Heath. Along with writing brilliant business books with his brother, Dan is also a Senior Fellow at Duke University's CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #601 - Host: Mitch Joel.
Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast case centre change academy chip heath dan heath decisive digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption duke university entrepreneur heath brothers innovation j walter thompson jwt leadership book leadership podcast made to stick management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast six pixels of separation social entrepreneur storytelling switch the power of moments wpp