Dec 24, 2017
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #598 - Host: Mitch Joel. Sometimes you come across an individual (and a book) and it just mystifies you. How is it possible that you had not heard of this person's work before? That was my reaction when I was introduced to the work of David C. Baker. His book, The Business of Expertise is simply brilliant. In a world where self-proclaimed Gurus and Thought Leaders are everywhere (and including these titles on LinkedIn), the work of David could not have come at a better time. Just who is an expert? And, if you truly are an expert, how do you turn it into a true business and revenue opportunity (without looking like a jerk)? David has done the real work. He has worked with 750+ firms and in-house departments on helping individuals to figure out the true value of their expertise. If that were not enough, he's also the author of Managing (Right) for the First Time and Financial Management of a Marketing Firm. Not just one to work on marketing, David also teaches racing to expert motorcycle racers and flies 25 different types of airplanes and helicopters (no joke!). Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #598 - Host: Mitch Joel.
Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast david c baker digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption financial management of a marketing firm innovation j walter thompson jwt leadership book leadership podcast LinkedIn management podcast managing right for the first time marketing marketing agency marketing blog marketing industry marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast six pixels of separation the business of expertise thought leader thought leadership wpp