Aug 14, 2016
Welcome to episode #527 of Six Pixels Of Separation - The Mirum Podcast. Jackie Huba had it all (and still does). She had three bestselling books on marketing and customer loyalty (please tell me that you own Monster Loyatly - her book on Lady Gaga, Citizen Marketers and Creating Customer Evangelists), while becoming one of the more popular public speakers on the subjects. Then, her personal live changed, and she began questioning the work that she was doing. She needed to find another level of confidence. She found that in the drag queen movement. Through research and personal interest, she uncovered something truly fascinating: drag queens are incredibly adept at transforming into, bold personas for performance. There is a direct lineage between that skill and our personal/professional life. Enter: Fiercely You - Be Fabulous and Confident by Thinking Like a Drag Queen. It's her latest book, and a shift in how she wants to think about her personal brand and her business model. Tons of interesting insights, from my good friend, Jackie (whose drag persona is Lady Trinity - awesome name). Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #527 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging brand business blog business book business model business podcast citizen marketers creating customer evangelists customer loyalty david usher digital marketing digital marketing agency digital marketing blog drag drag queen facebook fiercely you google itunes j walter thompson jackie huba jwt lady gaga lady trinity leadership podcast management podcast marketing marketing blog marketing book marketing podcast mirum mirum agency mirum agency blog mirum blog monster loyalty personal brand public speaker public speaking social media twitter wpp