Jan 24, 2016
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #498 - Host: Mitch Joel. Bob Pearson first came on to my radar when he published his first business book, PreCommerce, in 2011. Bob is known in the digital marketing industry as a true innovator and someone who believes (deeply) in the power of analytics and pragmatism to drive better business results (with a heavy slant towards public relations and communications). With that, he is president of W20 Group, and putting the finishing touches on his next book, Storytizing (which should be available around March). Bob also teaches for the Syracuse Center for Social Commerce and the U.S. State Department's Marketing College. Prior to this current agency position, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500's first global social media function -- which became the industry standard for social media and brands. So, where is the industry at today? Where is it going in the next short while? Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #498 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging bob pearson brand business blog business book business podcast david usher dell digital marketing digital marketing agency digital marketing blog google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing college marketing podcast mirum mirum agency mirum agency blog mirum blog precommerce social media storytizing syracuse center for social commerce w20 group wpp