Jan 10, 2016
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #496 - Host: Mitch Joel. Famed marketing journalist, Bob Garfield, was waxing poetic about a book called, The Digital Transformation Playbook, by Columbia Business School professor and brand strategist, David Rogers. He is also the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Garfield said: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." I got excited. I dug a little into Rogers and discovered a great presentation he gave at The Economist's Big Rethink CMO conference. It was fascinating. I invited Rogers to be a guest on the podcast, and he informed me that his new book will only be out in the middle of 2016. I didn't want to wait. Here's our conversation about the work he is doing, his last book (The Network Is Your Customer), and how he sees the current marketing industry. Our conversation was recorded just before the New Year. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #496 - Host: Mitch Joel.
Tags: advertising podcast audio big rethink cmo conference blog blogging bob garfield brand brite conference business blog business book business podcast center on global brand leadership columbia business school david rogers david usher digital marketing digital marketing agency digital marketing blog google itunes j walter thompson jack welch jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog the digital transformation playbook the economist the network is your customer wpp