Mar 24, 2013
Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it was co-authored by advertising critic extraordinaire, Bob Garfield and Doug Levy. For 25 years, Advertising Age ran Garfield's column, AdReview. In short, it was a must-read. Currently, he's writing for MediaPost and The Guardian along with co-hosting the NPR weekly program On The Media. Plus, his past books, The Chaos Scenario and And Now A Few Words From Me are must-reads if you work in this industry. Levy is an agency guy. We first became friends while attending the TED conference. He is currently the founder and CEO of MEplusYOU (formerly known as imc2) an agency that focuses on brands and how they build authentic and sustainable relationships. Both Garfield and Levy hopped on Skype to talk about their new work and the new ways in which brands should be marketing. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #350 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #350 - Host: Mitch Joel.
Tags: adreview advertising advertising age advertising podcast and now a few words from me blog blogging bob garfield brand business book cant buy me like david usher digital marketing doug levy imc2 itunes marketing marketing agency marketing blogger marketing podcast mediapost meplusyou npr on the media online social network podcast podcasting skype social media ted conference the chaos scenario the guardian