Feb 26, 2012
Welcome to episode #294 of Six Pixels Of Separation - The Twist Image Podcast.What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. From choosing the right services to offer and finding the proper pricing structure, to being able to clearly identify your services to your clients and potential clients, it's a complex business to build and (sometimes) an even harder business offering to sell to clients. Paul Roetzer grapples with this - each and every day - as he builds his own marketing agency, PR 20/20, by trying to use a very different model. The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. We dig deep into some of the tougher questions, and as you will hear, it doesn't always end with a definite answer, but with more questions and more experimentation (in the great tradition of entrepreneurship). Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #294 - Host: Mitch Joel.
Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head inbound marketing itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network paul roetzer podcast podcasting pr 2020 pressbooks social media 101 social media marketing strategy the marketing agency blueprint trust agents