Dec 4, 2011
Welcome to episode #282 of Six Pixels Of Separation - The Twist Image Podcast. Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little sketchy), but it's all in the execution. Best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR, etc...) just launched his latest book, Newsjacking - How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, in digital format only, with a major book publisher (Wiley), for under eight dollars. How did he do it? He launched it on the same week as Amazon's Kindle Fire in the hopes of capturing some exposure. It's something that brands have been doing forever, but now everyone can take part in (so long as they truly understand the opportunities and how to do it with class and expertise). Never one to mince words, David is always entertaining and engaged in pushing our marketing industry forward. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #282 - Host: Mitch Joel.
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