Sep 12, 2010
Welcome to episode #219 of Six Pixels Of Separation - The Twist Image Podcast. David Meerman Scott has become a Marketing and Communications juggernaut. His Blog, Web Ink Now, is one of the most popular Marketing Blogs in the world, he is a highly regarded speaker, and is the author of the best-selling business books, The New Rules of Marketing and PR and World Wide Rave. He recently teamed up with Hubspot CEO, Brian Halligan, and released a new business book, Marketing Lessons From the Grateful Dead - What Every Business Can Learn From the Most Iconic Band in History. While it may not be a great idea to drink the green Kool-Aid at the corporate picnic, it turns out there are many lessons businesses can learn from how the legendary rock band built its audience, changed its business model and turned people from reasonable human beings into diehard Deadheads. And yes, this chat with David is all about marketing, marketing, marketing. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #219 - Host: Mitch Joel.
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